The preparation for a successful trade fair participation

Stock exchange training Wednesday September 11, 2024

including lunch and networking drinks

Location: FHI, Leusderend 12 in Leusden

 

Put yourself in the shoes of the trade fair visitor: what do you have to offer and what do you want to convey?

We are looking forward to another great edition of the World of Industry, Technology & Science! To meet each other and offer a stage to the latest technologies, innovations, solutions and tools.

To make the trade fair as successful as possible and to get the most out of your trade fair participation, we organize an inspiring trade fair training!

The approach to the visitor is central to this trade fair training. Why would the visitor come to your stand and not to the neighbor's? Who are you and what excites you, where are the starting points for a conversation and how do you find them? It can also be exciting for a visitor to approach you, how can you lower that 'threshold' by starting with an informal conversation? And what can you do during the conversation to ensure that the visitor becomes a (potential) customer?

During the training we will mainly get down to work, so you will have time to discuss, think about and put things on paper for your trade fair participation.

The following topics are covered in the stock exchange training:

  • The power of good preparation
  • Formulating your goals
  • How to determine what you want to convey as an organization
  • Lucifer pitch: from visitor to qualified lead
  • How to start an informal conversation with enthusiasm and hospitality
  • How to work towards your goals from an informal conversation
  • Why collaboration and feedback between colleagues at the stand is so important
  • 'Push' and 'pull', when a follow-up appointment makes more sense than 'pushing through' the conversation at the booth.

Target audience
Everyone who is (jointly) responsible for the success of trade fair participation.

Registration and costs
You can register by sending an email to info@wots.nl. The participation fee for member companies of FHI, FEDA and/or Machevo & Bulk is € 199,- per person, excluding VAT. If your organization is not a member of FHI, FEDA and/or Machevo & Bulk, the participation fee is € 349,- excluding VAT per person.

NB: After registration for the training, the costs are always charged, even in case of cancellation. It is possible to register a replacement participant.

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Stock exchange training program September 11, 2024

Time Program
09.45 am Walk-in
10:00 am Introduction
10.30 am What is your visitor looking for – lucifer pitch
12:00 noon Lunch break
12.45 pm A pleasant conversation – enthusiasm and hospitality
2.30 pm Break
2.45 pm From visitor to (potential) customer
4:00 p.m. Closing drinks

Meet Hielke Dijkstra

Hielke Dijkstra works as a trainer-consultant within ISA. He will provide the stock exchange training.

Since early 2023, I have been working with great pleasure as a trainer-consultant within the ISA team. My journey began in 2002, when I discovered my passion for sales training, coaching and consulting. After fifteen valuable years in both SMEs and multinationals, I have gained a wealth of experience that I now use to help others grow and excel.

Please feel free to email or call him (+31629067998) if you would like to get in touch before the trade fair training.

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