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Together with more than 420 exhibitors and 20,000 visitors, the technological sector will be together at the Jaarbeurs Utrecht from 24 to 27 September. Don't have a stand yet? Then book quickly!
Book a stand
The approach to the visitor is central to this trade fair training. Why would the visitor come to your stand and not to the neighbor's? Who are you and what excites you, where are the starting points for a conversation and how do you find them? It can also be exciting for a visitor to approach you, how can you lower that 'threshold' by starting with an informal conversation? And what can you do during the conversation to ensure that the visitor becomes a (potential) customer?
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